Archive for November, 2009

International News Update: Bush’s North Korea Plan; Conservatives-Ulster Unionists Partnerships Plan; Bashir Visits Darfur; East Africa Faces ‘Catastrophe’; French Lawmakers Pass Sarkozy Bill; Obama On Iran; International Weather Forecast

admin November 29th, 2009

Bloomberg asked:


Bush Plan for North Korea ignores labour camps, activists say; Conservatives plan partnership with Ulster unionists, Telegraph says; Bashir visits Darfur, pledges Sudan will protect relief workers; East Africa faces ‘catastrophe’ as food prices rise, OXFA

Andre

Article Writing: How to Write Articles

admin November 27th, 2009

Eren asked:


Writing Articles: A mini course in article writing: how to write & sell articles

(Based on author’s site www.geocities.com/wriart)

Article writing techniques: how to write articles for prestige, writing & selling freelance articles

Many aspiring article writers are put off by many books on writing articles and writers courses which, with voluminous detail on writing articles and analysis of article writing techniques, cause those aspiring to write articles to be confused about how to write articles, to loose interest in writing articles.

Many columnists earning a living by writing articles did not learn their craft from books on how to write articles or writing courses.

Writing articles to many is a means of earning a living. The field of article writing is one in which it matters not whether you are a writing class graduate or a DLitt., or have no formal exam. pass. To write articles you need only reasonable spelling and general knowledge from reading articles in newspapers or magazines, watching documentaries or news. If you lack the discipline and the patience to write books, novels, movie-scripts, you still can enjoy money and fame writing articles. The article writing market is wide: local or national newspapers, juvenile or teen-age, trade or international magazines all need articles, and writers to write articles. You can write articles on ‘how to’ issues, on issues you feel strongly about and can state opinions.

Freelance Article Writing

Not all possess knowledge or interest to write articles arguing issues. But there are many topics on which anyone can write articles. Many interested in writing articles use files or labelled envelopes to keep magazine or newspaper cuttings, or an exercise book to jot news or ideas in. These help in writing articles; and there are writers’ sources listing important events past, present, or future as topics to write articles on. Reference or quotations books are ideas sources for topics for writing articles. In writing articles, in all article writing, more than the subjects on which writers write articles, how interestingly to the readers they write articles is what sells articles, makes popular.

The trend in writing articles is: biographical, historical; more, on home economics, increasingly philosophical; always human interest articles. You do not have to write articles on these -you may write articles on anything if informative, interesting, and not libellous (e.g., nothing “is not” good but only “I think it is not”).

When you write articles, the copyright is yours -unless also bought. When you write articles normally you sell printing rights. Most buy first publication rights, in the USA some reprint rights. Monies from freelance writing are taxable income.

When writing articles also bear in mind: some publications will not consider unsolicited articles; all want the freelance articles you write to be word-processed, double spaced, with the number of words stated -approx. 1,500 (longer if asked), and your contact details. Submit topical freelance articles at least three months early. If proposing writing a column send at least six articles.

Policies in Article Writing

It is disadvantageous to write articles to submit speculatively. While established writers do write articles to be syndicated, it is advantageous for the newly interested in writing articles to write for newspapers or magazines which they are familiar with, or to familiarise themselves with newspapers or magazines which they wish to write articles for. The USA’s Writer’s Market or even Writer’s Handbook, or the UK’s rather limited Writer’s & Artist’s Yearbook or its Canadian equivalent may help, glancing though the publications one is interested in writing articles for suffices.

Remember when writing articles: newspapers’, magazines’ preferences differ. Cosmopolitan’s emphasis differs than She’s -itself different than in 1970s; policies also change as Ink’s in 1980s. In freelance article writing also style matters: The Sun or Daily Mirror use much shorter sentences than the Times; keep to the ‘fox-index’ -average sentence length. Ask a magazine you want to write articles for, for complimentary copy -college magazines, trade journals aren’t widely available.

Do not offend readers. In writing freelance articles the readership sensitivities matter. “We know Byron’s reason –what’s yours?” wrote the witty Cypriot writer-thinker-poet the late Orhan Seyfi Ari in Birlik in a open letter to a British Prime Minister –whether the author’s stance on the issue in the editor’s opinion from the point of view of the readership would be applauded or frowned upon is a matter entirely of readership sensitivities, generally or on a particular issue at the relevant time and circumstance. More so is language used. Language acceptable to Playgirl is not to Lady magazine. Few publications allow four-letter words; some require above-average inoffensive language. In writing articles bear in mind the sensitivities of the readership your article is for.

In writing articles to freelance remember: what to the American is ‘chips’ to the British is ‘crisps’. In writing articles pay attention to these -it matters: ‘rubber’ in Britain, ‘durex’ in Australia is ‘eraser’ -in the UK ‘durex’, in the USA ‘rubber’ is condom.

If writing articles for teenagers or juveniles do not talk down to them -they like to be treated as grown-ups. The taboos in writing articles for them are: gambling, crime, cruelty, playing on differences of rich and poor, ideologies, politics, war ~subjects considered detrimental to their physical and mental development. What to you may have been ‘groovy, super, divine’ to them is ‘cool’. Some teenage publications concentrate on teenage love, but bear in mind when writing articles for them, more than sexual, it is sympathetic, romantic, idealised love.

Preparation in Writing Articles

1. Subjects in Article Writing

Remember in article writing: most profitable businesses have always been in the fields, in this order, of: money, food, ***.

The most successful soap-operas are about the lives, life-styles, of the wealthy. People like to read about them, copy them ~not everybody purchase at the Ideal Home Exhibition, but many buy the Ideal Home magazine to inexpensively to copy from it. Most magazines and newspapers, even The Times, has cookery columns -cookery books sell ‘like hot cake’. Magazine and newspaper agony or advice columns are often about problems directly or indirectly involving *** -a paperback on how to tell if a man was cheating on a woman, in one single day had to be re-stocked several times by Selfridges and Harrods, on first night went into third print!

It pays in article writing. But article writing can be on, e.g., water.

2. Viewpoint in Writing Articles

If you are writing articles, e.g., for a water-bottling firm’s trade magazine, write from its viewpoint: ‘bottled water better!’ … Or…

Cookery column: how water can be used to make lighter pastry.

Health magazine: how water contains all the elements essential for health. Woman’s magazine: that it refreshes, keeps the skin and hair young, and how. Teenage magazine -boys: magnet on glass of water, oxygen’s qualities…

Teenage magazines -girls: blue roses, pink daises with ink in water.

Children’s magazine: germinating peas on wetted blotting paper.

The viewpoints of most magazines are at a glance obvious. Article writing does not necessitate detailed study of magazines.

3. Write Articles with Catchy Titles

An example cited can not be bettered: ‘Princess ***** in Canteen’ -money, food, ***! Write articles with interesting titles.

We are writing an article about water -what title for our article?

If for water-bottling trade journal, ‘Healthiest Drink Unhealthy’.

Cookery column: ‘Lighter Baking with Water.’

Health magazine: ‘Water’s Good for You’.

Woman’s magazine: ‘Look Younger with Water.’

Teenage magazine -boys: ‘Amaze with Water’…

Teenage magazines -girls: ‘Colour Flowers with Water.’

Children’s magazine: ‘Magical Pea Shoots with Water!’

A publisher is quoted to have told a writer: “Just tell me the title and I’ll tell you if I’ll publish it.” Write articles with catchy titles.

How to Write Articles

Article writing are of many kinds. Writing articles of the informative kind there are two kinds of, which differ from most other kinds of article writing: the instructive ‘how to’ articles (e.g., some cookery columns), and the descriptive travel articles. Often they are accompanied by photographs or drawings.

These techniques of writing articles vary. State the title, begin: e.g.: ‘How to Repair a Punctured Bicycle Tire’… 1. Inflate it (illustration)… 2. Place it in a bucket of water (illustration)… 3. Look for air bubbles (illustration)… etc. Or, (unless to attract tourists or praise or criticise), e.g.: ‘Cyprus’… Geographically situated in the Mediterranean (a map)… The history of this little island… Prominent in this district is the St. Hilarion Castle (picture), etc.

Generally, in writing freelance articles, stick to the rules below.

4. ‘The Beginning’ in Article Writing

When writing an article begin by briefly saying what the article is about. Tell readers what your article is going to tell them. Whet their appetite for what you will tell them, in less than 100 words.

In writing articles, at the beginning, create a little ’suspense’…

Cookery: ‘Did you know that you can surprise, amaze, with your baking -make others ask for your recipes? You can, using water ~they’ll ask the secret!’

Health: ‘Water isn’t only essential for our proper functioning, both, physically and mentally; it’s healthier than fruit juice -more than orange, grape juice.’

Beauty: ‘Can water keep you young? Have you ever wondered why flowers in a vase stay fresh only so long as there is water in it -and why the water needs to be changed to keep them fresh? Water can work wonders for your skin!’

Teen boys: ‘Have you ever used a magnet on water? The qualities of water are amazing! With a magnet you can raise the water, amaze your friends!’

Teen girls: ‘Do you want to have blue roses, pink daisies in vase-full, overnight, impressively to beautify your room -be the envy of your friends?’

Children: ‘Can you grow pea shoots without planting them? Here’s how!’

Most freelance articles are rejected within three seconds at a glance at the beginning. Write articles with interesting beginnings.

5. ‘The Middle’ in Writing Articles

In about 1,300 words now tell what you said you were going to…

Cookery: which pastry or cakes, which tars or pies.. How they are normally made with milk, wine or rum -and to substitute water for parts of them.

Health: the qualities, constituents of water; why it is essential, which vitamins contain fruit, vegetable juices; how water contains all those with more.

Beauty: why, indeed, it is that flowers in a vase need water to remain fresh, how flowers whither if the water in the vase is not changed daily to replace the used up oxygen in it.. and that so is all life, so our bodies and skins.

Teen boys: the reason for tides, magnetic pull of the moon on oxygen in water; that water is two parts hydrogen, one part oxygen; ‘lunatic’ from ‘luna’, lunar pull on our bodies -80% liquid; magnet on glass raises water.

Teen girls: white roses, stems in water at night with few drops of blue ink; how, why petals blue by morning; and yellow daisies, with red ink.

Children: how, why, peas on wetted blotting paper in box small grows shoots.

In article writing, in the middle you expand the beginning, and also justify the point to be made or emphasised in the ending.

6. Write Articles with Good Endings

When you write articles summarise them at the end. In freelance article writing this is done with a paragraph of not more than 200 words, or two of not more than 100 words each.

Endings of articles are regarded as ‘telling them what you have told them.’ In article writing readers expect a point to be made or emphasised in the ending -make them feel privileged, go “How so, indeed!”, or “Well, if viewed from that point, of course so.” A articles do not have to argue points, but must end satisfactorily.

Bottled-water journal: ‘How unhealthy is tap water! Bless you bottled water!’

Cookery column: ‘A great way to save on ingredients and impress friends!’

Health magazine: ‘Why not supplement health foods with water? It’s free!’

Woman’s magazine: ‘Who wouldn’t love to look younger? Let water help!’

Teenage boys magazine: ‘Great for showing off, amazing your friends, huh?’

Teenage girls magazine: ‘Blue roses, pink daises… Friends green with envy!’

Children’s magazine: ‘Is your electronic pet real? Peas you can nurture are!’

Remember when writing articles, in the ending to be consistent. Briefly state conclusion/s based on ‘the middle’, and your point.

What to Expect from Writing Articles

Some write articles to aid cause. Many are interested in writing and selling articles. The former is rare; the latter hardly think of most aspiring writers, wanting simply to see their names in print.

Writing and Selling Articles

One may write and sell an article only to meet a financial need. For those interested in earning their living or regularly supplementing their income by writing and selling articles, the article market is wide and lucrative. You can write a subject from different angles, write and sell articles on the same subject to many publications -e.g., ‘water’, environmentally (boat-house, pools in parks) or as a form of energy (hydro-electricity). Writers sources list magazine payments for freelance articles from $50 to $3,000 each, re-saleable as reprint articles to some others.

Writing Articles for Influence or Prestige

Writing articles sometimes is to influence, or for prestige: e.g., an image building article on a celebrity may be sold not to the Daily Mail, but for less to the Sun read by more; one who may write and sell articles with a scientific flavour for more to the Reader’s Digest may prefer publication in Scientific American.

Feature article writing can be to write creative articles to sell or to influence. ‘The pen is mightier than the sword’? Not immediately, but yes: a black lady’s account in the New Yorker of her treatment at British customs brought from top politicians week long repeated public apologies -of greater importance was to China to a New York Times reporter’s visit than a US president’s.

Creative or inspirational article writing can be for prestige, with literary aspirations: fame. Being a writer, to others, makes one very special. If one is not only published because of the e.g., public, office held, then even merely aspiring to be a writer makes one special to others. In the trial of Lady Chatterley’s Lover as acceptable a literary expert witness as the top columnist of the Times was an unpublished young lady who was writing a novel.

If your article writing ambitions include power, the influence of some columnists’, concentrate on writing socio-political feature articles, perhaps first locally -be inoffensive, factual, logical…

Newspaper -end: ‘Bottled costs money! When will tap water be safe to drink!?’

If you aspire to writing intellectual or literary articles try college magazines -note: they tend to be ‘modern’. Such ‘littles’ often pay in copies, but are regarded as publishers of ‘quality writing’.

Littles titles: ‘Is Global Warming and Melting Icebergs Worth the Expense?’

‘Inspirational Beauty of Water-ways Viewed from a Hill-top in Fall at Sunset’

Is literary article writing beyond some writers? Conrad influenced English literature -he learned English in the merchant-navy.

There is not more than the above to article writing, whether you aspire to writing articles to sell, or to write articles for prestige.

May interest: Teacher, Thinker, Poet, Writer



Jolene

Entertainment,Latest News, Breaking News, Bollywood Entertainment, Political Breaking news

admin November 25th, 2009

ansar ali asked:


Bharathbol.com is the largest portal that Gives you Latest News, and International News, Top News Headlines . Bharath Bol.com is India’s first Portal it have Communites, Blogs, Entertainment and Polls.

Are you an Indian living in the USA? Bharathbol.com it’s just the site you were in need of. Here you will find from the latest national to the international news, in English. At this portal you can explore the Blogs, Communities, Movies, POlls, entertainment with movie releases, bollywood gossip, , celebrity news, reviews, interviews, music and more. There is a really interesting section called Bharathbol Special. where people can Post News free online petition to raise their cause of concern and gather public support.

Bharathbol.com is the largest portal that Gives you Latest News, and International News, Top News Headlines . Bharath Bol.com is India’s first Portal it have Communites, Blogs, Entertainment and Polls.

Bharathbol.com is a Entertainment based website that provides free online Community services , Blogs, Polls, Latest News, and events. The site also offers a community-based forum to exchange views & ideas on subjects like computer, jobs, pets, politics and economics, sports, etc. Bharathbol is currently focusing on the Local news from different states in India.

Bharathbol.com (part of Uttam Technologies Pvt. Ltd) is an integrated Internet portal, delivering content, community and Blogs to Indian consumers. We pioneered the concept of providing engaging information to the Indian community. Bharathbol offers as it happens news with over 1,000 news articles going live every single day. Bharathbol offers compelling content in Entertainment that includes movies.

Bharathbol.com is a Entertainment based website that provides free online Community services , Blogs, Polls, Latest News, and events. The site also offers a community-based forum to exchange views & ideas on subjects like computer, jobs, pets, politics and economics, sports, etc. Bharathbol is currently focusing on the Local news from different states in India.



Jesus

International Businesses Seeking Better Advertising Platform Than Adsense

admin November 24th, 2009

Global News Board asked:


       Hotspot Television is a new and unique content provider of global news, music, television, film, and travel.  The television station is a platform for international entertainers, production companies, and international businesses wishing to increase their exposure in the U.S. market.  It has entered the online community as a promoter of entertaining international content, but behind the scenes it is a powerhouse for garnering distribution deals for its content providers through their strategic licensing format.

      What makes Hotspot special is that it simultaneously acts as a licensing firm, financial strategist for online tech companies, business consultant company, and content developer.  The company is only an entertainment station on the outside so as to attract new online consumers interested in global factual entertainment, however, on the inside, you will find a business that owns a patent pending ecommerce model that stretches the prominence of its content and brings market recognition to its content providers who may be newcomers on the entertainment or world business scene. 

     Right now, advertisers are clamoring to advertise on Hotspot’s station format before it even completes its station configuration because Hotspot is the first of its kind to offer a special strategy for obtaining consumer interest in posted advertisements as audiences view the international entertainment being showcased.  Hotspot’s entertainment keeps the consumers captivated as their advertiser’s postings receive recognition.  Many in the online television sector do not have a business model that balances their entertainment with their ad funding in a way that does not detract its audiences from the core content-entertainment.  The mixture of core content with advertisement is produced so seamlessly that advertisers still keep consumer recognition on their posting as the consumer stays captivated on the entertainment.  So many websites fail to keep its audiences interested in the advertising content on their sites because they cannot balance their core content with their ads appropriately.  Too much information on a site detracts a consumer away from the site’s core messages and ultimately, their advertiser’s content.  The popular adsense scheme on many sites fail to give recognition to an advertiser because of the brief time and space each advertiser receives on their saturated ad box. 

    Hotspot’s unique content, simultaneous business services, and their special ability to increase their content provider’s exposure on their site and within the U.S. market, all make Hotspot Television better than any of its competitors out there.  There estimated audience reach will be 1 million or more in their first year due to their patent pending strategies and marketing ingenious.  Could this be a new kind of youtube for the international aficionado?  Time will tell, but we are sure it will tell success for the Hotspot global entertainment brand.



Raymond

Pulitzer Quality International News

admin November 24th, 2009

mobuzz asked:


The Pulitzers allow online material, Canadian youth rents out his PS3 and himself, Chinese create industry within World of Warcraft (video), Thailand scraps One Laptop Per Child participation, British police want to arrest you before you commit a crime – Philip K. **** unavailable for comment, South Park in WoW.

Chance

International Health Insurance Ins and Outs

admin November 21st, 2009

Clyde Lee Dennis asked:


International health insurance, also known as travel insurance, worldwide insurance, etc. is an often-overlooked but rapidly growing market within the insurance industry. It’s designed to cover treatment for curable, short-term illness or injury while traveling and is becoming more and more important everyday for those who travel abroad.

This is an important issue for both short and long term stays in other countries. It is specifically designed to protect you from major medical expenses and is typically purchased for longer coverage.

Also worth noting is the fact that international health insurance is, as a rule, cheaper than the same insurance in the United States.

This type of health insurance is dedicated to eliminating uncertainties for international travelers by supplying them with travel medical insurance that is both convenient and affordable. For this reason it is recognized and accepted internationally and is available to just about everyone, except United States citizens who reside in the USA.

For students as a general rule international health insurance is included when they are studying abroad.

Nowadays, we all try to live a relatively healthy lifestyle while avoiding unnecessary risks and hazards with a limited number of vices, but offshore residents know that purchasing international health insurance is a vital part of their financial security.

One piece of good news about international health insurance is that it is relatively inexpensive compared to what you’d have to pay in the United States.

Whether you’re moving abroad, traveling frequently between various countries, or maintaining a residence in two or more countries, international health insurance is for you. In fact it is absolutely essential for all students who study abroad. What’s interesting is that most international health insurance is actually cheaper than private insurance, like that found in the United States.

As you might expect, international health insurance is innately more complex than normal health insurance because of the vastly wider range of circumstances that have to be contemplated, including the need for emergency repatriation in certain situations.

It’s also a type of insurance that is required for any ex patriot living abroad, but in today’s world, international health insurance is also essential, even if you only intend a short term stay in another country.



Johanna

Latest Hindi News

admin November 20th, 2009

Webdunia asked:


www.24dunia.com automatically aggregates Hindi News headlines from various Indian and international newsprint, internet resources. We want our active Indian readers to contribute to this try by informing us of available Hindi News sources and reporting broken feeds on our news website immediately. We advise our Indian visitors to help us improve our other Indian regional language news sections (Marathi, Gujarati, Bengali, Punjabi, Kannada, Tamil, Telugu) in a comparable way.

www.24dunia.com provide News in different categories like Top Headlines, Business, National News, International News, Sports News, Entertainment News, Health News. These categories news update regularly from different different News sources and get the latest News. A complete News source. Here you Get Latest News Updates from India and World. Breaking News from India, Latest India News, Latest World News, Daily News, Top News Stories, Business News, News Updates, Latest Stock News, National News, Sports News, International News and Indian Business News. News Page you can personalize also as for your convenience and get more proper formatted News sections. If you interested bollywood news or sports news the arrange accordingly. Get Latest Entertainment News, Latest Bollywood News, Hollywood News, Bollywood Celebrity Gossips, Latest Movie Reviews, Latest Movie News, Indian Entertainment News, Music Release, Online Celebrity News and more. India National News, India Political News, Latest India News, Indian News, Latest News, India Politics News, Daily India News, India News Headlines, Political News, Indian Political News, India latest News, India Latest News, Latest News India all Updas avilabel on www.24dunia.com. Here you get Hindi News, Tamil News,  Marathi News, Telugu News,  Malayalam News, Kannada News, Punjabi News, Gujarati News, Bengali News, Latest News 



Camille

Internship College: Dealing With Workplace Conflicts

admin November 20th, 2009

Tyra Smith asked:


It is probably inevitable that you will encounter people throughout your lifetime that you will not get along with for one reason or another. In some cases you will encounter someone like this and will easily be able to escape them because it was a passing situation. Unfortunately, if you meet someone you don’t agree with in your workplace, it will not be so easy to get away from them.

If you are taking an internship college and are face with an employee you do not like, it can make for a tough situation. No matter the reason for not getting along with someone at your workplace, no employer wants to deal with fights between employees at their company, especially if it is between a full time employee and you, the intern. During your internship college, it is important to keep in mind that you are not a full time employee and will only be with the college internship company for a few months so an employer will likely not tolerate petty complaints regarding another employee. If you have valid reasons for submitting a complaint about another employee and the situation is disrupting your working environment, you should probably go to your supervisor and voice your concerns. No one should feel threatened or have their workplace disrupted by another employee.

Students completing an internship college are often asked to collaborate with other employees or interns on assignments throughout the course of their internship. If your employer pairs you with someone whose ideas differ from your own, try and approach the situation with an open mind. Effective collaboration with an employee who has different ideas about a project can be of great benefit. Each of you may think of ideas that had not occurred to the other and when put together, those ideas could take the college internship assignment into a higher level of creativity and productivity. When you are struggling to come to an agreement with someone you have paired with, it might help to try and approach the assignment from their viewpoint to see where they are coming from and hopefully they will do the same.

If, after attempting to resolve disagreements and communication problems, you and another employee still can not come together and complete an internship college assignment effectively, you may consider approaching your boss to discuss what can be done with the situation. Your boss may have ideas on how to improve the situation or may decide to split you up to end the situation and pair you with someone else.

Hopefully you will never have to deal with a major disagreement with another employee at your internship college. It is common to work with people whose viewpoints differ from your own and if handled correctly, this can actually make for an enriching college internship experience. Working with others who view the world differently from you can be a great opportunity to learn their viewpoints and expand your understanding of things outside of your perception of the world.



Tanisha

Global Domains International (Get Rich For $10.00 A Month!)

admin November 20th, 2009

getrich2this asked:


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Did you miss out on the .COM boom? Unfortunately most of us did. The .COM Internet opportunity explosion has come and gone. The good news is for a very LIMITED TIME, you may register for FREE with the world’s next big Internet giant, Global Domains International. GDI is the home of all .WS “Web Site” domain names worldwide.

You know why I am excited? Right now there are around 60 million domain names registered globally. Industry experts predict that in the next ten years, more than 500 MILLION domain names and web sites will be active annually. I bet you are excited now too!

Wonder if you could get a piece of this multi-billion dollar per year global market? GDI offers you the opportunity to benefit from the enormous residual revenues being generated. GDI is home of all .ws “Web Site” domain names (web addresses) worldwide.

Now it is your chance to cash in on the huge demand for domain names and web services worldwide. Those who get in NOW on this GROUND FLOOR OPPORTUNITY are most likely to make the BIG MONEY long term. You make money from the people you refer and also from all of the people they refer. You have the potential to earn unlimited commissions.



Randy

In Today’s Economic Challenge, a True International Online Presence is not an Option!

admin November 20th, 2009

Mseo Articles asked:


In today’s economic challenge, a true international online presence is not an option!

In light of all the catastrophic economy-related news which “The Media” enjoyed so much sharing with us over the past few weeks, I am asking the following question: “Have you noticed in times of recession how some individuals are thriving in abundance… and on the same token, how some others always experience financial distress in times of a flourishing economy?”

I decided to write this short article as I just received the most absurd feedback from a potential customer interested in the Multilingual Search Engine Optimization services offered by MSEO.com. Basically, I was speaking to a lady located in the New York area who was interested in promoting her website on foreign search engines in 5 languages (Japanese, French, Spanish, German and Russian).  Although she obviously understood that her website would greatly benefit from such international presence, she was hesitant to move forward “due to the recession” according to her wording, which almost sounded like a mantra (she only repeated  the word “recession” 8 times during a 15 minute conversation)!!

If she was considering investing in real estate or on the stock market, I would probably understand such a cautious approach (my example might not be the most pertinent since fortunes are always built from the real estate & stock market fields in times of recession/depression!). Anyway, in her case, we are talking about developing a true international online presence by promoting a website on foreign search engines! We are speaking about having her website being found on the Japanese Google when a Japanese user types her keywords in Japanese (using Japanese characters) or, again, when a Russian user types the same keywords in Russian on Yandex (the leading Russian search engine)!

Back to my story: As the lady I was speaking to was trying to justify her indecisive attitude reciting all the economic-horror-stories she had heard, I felt a form of compassion for all “CNN victims”! Anyway, after being bombarded with apocalyptical forecasts for the US (and the world in general!), in return, I offered her my feedback by asking 3 questions:



Do we both agree that our economy is going through an alarming recession?

Do you want to be stuck with the US market as your only potential source of revenue?

What are you going to do about it?



Developing a true international online presence by promoting a website on foreign search engines is the first step to market diversification… “Don’t put all your eggs in one basket” is a popular saying which I believe has its equivalent in all languages!

Let’s take the aforementioned example of this US-based business which was considering implementing a multilingual search engine promotion campaign in 5 languages: Japanese would mean interacting with a clientele with a buying power based on the Japanese Yen; German equals Euros; French means Euros of course, but also Swiss Franc, CFA Francs (Africa), Canadian Dollars, Pacific Francs, Moroccan Dirhams, Tunisian & Algerian Dinars etc.; Spanish “smells” like Euros, but includes multiple currencies from South & Central America, the Caribbean, as well as the US & Canadian Dollars considering the significant Hispanic online population in North America; Russian means Rubles and the Russian online market represents one of the most financially thriving online platform as a stand-alone language.

Aside from diversifying your clientele by exposing your website to various economies, reaching globally allows you to develop a presence on geo-targeted markets which might rely heavily on imports regardless of the strength of their currencies. In fact, from Africa to Southeast Asia, there are many countries in financial dire straights which depend economically on imports of goods and services of all kinds! It is often in these micro economies that success stories are still being written! However, it is important to underline the fact that not all markets relying on imports are based on “funky currencies”! Think Arabic and then access Dubai or Abu Dhabi… Bahrain or Qatar just to name a few…. These are not only the wealthiest markets in the world, but, also, Arabic online gives access to the economical platforms relying the most on imports of all nature (goods /services / technology/ talents etc.).

In spite of their motivation to develop a true international online presence through foreign search engine placement, I deal with many marketers who fear the language barrier resulting from multilingual platforms: “What do I do if I receive e-mails in Chinese? German? Japanese? Arabic? Etc.”.  Apprehending such situation is really underestimating the English language fluency of international online communities. There are millions of individuals who speak English, but who cannot find your website since over 99% of them conduct their searches on foreign search engines using keywords in their mother tongue. It does not mean that because someone in Germany types your keywords in German on the German Google that such person does not speak English. The same applies for all languages. Again, 99% of all users type keywords in their mother tongue, and this is why it is crucial to have an online presence on major foreign search engines for a true global reach. Once again, increasing your online presence internationally is not about dealing with users in their mother tongue, since most international business is being transacted by individuals accepting English as THE International Language for global communication!

Regardless of your marketing budget, International SEO is your first-step-gateway to economic salvation through market diversification! When “the recession knocks at the door”, your business strategy should be adapted accordingly. Think of times when the economy was stronger: maybe reaching multilingual online markets then was regarded as an “eventual” added value to your business…maybe not a priority in your scale of marketing consideration…something to put on the backburner. The economy has shifted…the time has come to go global while staying local. In other terms, you do not need a global presence to develop true international online market shares! Once again, allow me to emphatically reiterate that although an overwhelming percentage of all initial searches are conducted using keywords in the mother tongue of the user on local search engines, do not underestimate the English fluency of your international audience. Think Global…Think Multilingual SEO…Think International Online Presence…Think Multilingual Online Markets…and I promise you the trip of your life (without jet lag!)!!

Mathias Levarek, Ph.D.

SEO Consultant for http://www.mseo.com



Elwood

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